The ColumBEAT
Op-Ed by:Addison B.
Bachman Nov, 3 2011
I'm very pleased and
excited to finally
have launched the
new ColumBUZZ
section of
ColumbusNewMexico.com!
My hope is for the
readers to have fun,
to get informed, and
to be entertained.
As the months roll
on, we'll be adding
new content, and new
contributors with
their opinions,
editorials, and
columns. This is a
grand experiment,
and I invite
everyone to join in.
I know many of you
will be happy to see
the ColumBust Blog
return to the
website. In fact,
before you read any
further you should
go read the special
update I wrote
explaining (among
other issues), why I
took a 90 day
hiatus. Here's the
new link to the
page.

Go
ahead on over there,
I'll wait for you to
come back!
You're back? Okay,
so now you now the
skinny on what I've
been doing for the
past 90 days, what
the plan is looking
forward, and how
genuinely
disappointed I am
with our new village
administration, with
the State and local
officials, and even
the U.S. Government.
So what else is new
right?
As you've
undoubtedly figured
out by now, the
theme to this
premiere issue of
ColumBUZZ is "How
do we, the citizens
of Columbus, save
our Village from
complete ruin and
isolation?"
One thing is for
sure, we can survive
without a village
government and
municipality. The
county or the State
could take over the
administration, and
better guarantee
we'll all continue
to have water,
sewer, and a garbage
dump. But for
Columbus to ever
flourish, it has to
start with new money
coming into town.
And I don't mean
into the black-hole
of the Village
coffers, Oh hell No!
I'm talking about
money coming into
our businesses, rent
monies, home buyers
monies, I'm talking
about new money
being spent in
Columbus on a daily
basis. But how do we
make this happen?
Let me tell ya....
When I was 18 years
old I went to work
selling Kirby
Vacuums door-to-door
in the streets and
suburbs of Los
Angeles. I got a
crash course in how
to sell those
vacuums, and one
little technique
that was taught me
I'll never forget.
You have to learn to
sell your products
weakness. For
example: If you're
selling a house with
a small kitchen, you
tell the prospective
buyer "The best
thing about this
house is the new
high-tech kitchen.
It was specially
designed so you can
actually stand in
one spot and reach
every appliance,
cabinet, and
drawer!"
Folks, we have got
to find the way to
sell Columbus. As I
see it, the only
possible solution is
TOURISM. Since we
don't have a
pot-to-piss-in
financially, we have
to figure a way to
exploit our natural
resources to attract
tourists and daily
traffic into the
village.
Okay, I'll admit
this is not a sudden
new revelation of
mine. I've been
thinking about
tourism dollars
since I arrived to
Columbus and started
helping Martha at
Martha's Place
hotel. Hotels and
tourist go hand in
hand.
I've been saying for
nearly four years
now that what
Columbus needs is a
"Thing". You know
what "The Thing" is
right? If you're
heading east or west
on the I-10 corridor
through Arizona,
you're bombarded
with billboards
announcing that "The
Thing" is getting
closer. Heaven help
you if your
traveling with kids,
because you're going
to have to stop and
pay a dollar for
each of them to see
"The Thing". I know
this because I saw
it when I was 4 or 5
years old driving
back and forth from
California to visit
my grandmother in
Texas, and driving
my parents crazy
every time we
approached "The
Thing". That darn
"Thing" has been
there for at least
50 years, raking in
the dough. Yep,
Columbus needs its
THING!
The thing
is....we're 30 miles
away from the I-10
highway. While "The
Thing" has it's own
exit, and sits right
smack dab next to
the highway. So what
kind of THING do we
need to make people
drive 30 miles out
of their way? And I
don't mean one or
two people, No Siree,
if we're going to
turn our economic
situation around,
we'll need 1000's of
people every day
driving through
Columbus, and buying
gas, buying meals,
staying the night,
visiting the
museums, etcetera,
etcetera, ETCETERA!
Guess what
Columbians....We
already have just
THE THING to make
this happen. It's
been with us for
years, and it's been
staring us in the
face, jumping up and
down, and screaming
at the top of its
lungs to get our
attention....Do you
want to know what
our "THING"
is?....if you want
to see it, you'll
have to veer of this
web page by clicking
on this.......
EXIT NOW TO SEE THE
THING!
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